The 6 Things You Need in Your Band Press Kit
Nearly every successful band has a band press package to distribute to sellers, producers, radio station managers, report labels, newspapers, magazines, venues and a myriad of different enticing possibilities. The band press package is truly the most widely-recognized and well-known form of band advertising and advertising. The fact that bands and musicians/artists need band press kits is not the query; the question will become what to encompass to your band press package? The following six elements are quintessential to the recognition and achievement of your band press package -- include them to your press kit and you are much more likely to be taken as a critical prospect for paying gigs, air time and label contracts.
1. Bio Sheet: In a band press package, the Bio Sheet is an 8.Five" x eleven" piece of paper that introduces the reader to the band. It tells them who you're, what kind of song you play, what extraordinary accomplishments you've already achieved; and gives a pattern set list and regularly equipment available for live venues.
2. Band Poster: You've visible those tacked to the walls of nearly every main live venue and radio station. Everyone loves band posters due to the fact they appearance terrific and deliver an identification. They're not handiest trophies of who has played wherein and whilst, however additionally residing advertisements on your band. Every time a brand new individual sees your poster, it speaks volumes, so make certain you positioned care and making plans into your band poster design for optimum band promotion prowess.
Publicists: It's Time to Embrace the Technology of Online Press Kits
So you have got a cell phone, a Palm Pilot, an automatic office complete with teleconferencing, faraway-get admission to, Web web page and e mail addresses. So what? Just due to the fact you are constantly available to the media would not mean the media has easy access in your clients. What will your excessive-tech office be capable of do while a reporter desires a press kit at 7 p.M. On a Friday night? Nothing - besides swiftly prepare the hard copy kit for a steeply-priced in a single day shipment.
There is a easy manner to remove the want for preserving a massive stock of hard copy press kits and reduce your dependency at the shipping organisation man: submit your clients' press kits on line.
Making the flow from hard copies to press kits published online which can be usually-available is important in latest age of e-mail. The corporate international lives via e mail; newshounds and different media professionals are no special. These humans are busy and time is constantly of the essence while they have got closing dates respiratory down their necks. The choice to use your customer in a story rather than someone else is contingent on whose statistics is simplest to get. If it takes all night in your consumer's press package to reach their table, you would possibly get bumped.
I know what you're announcing right now. "But, Drew, I electronic mail my clients' press substances to the media." Well, it is brilliant, however just due to the fact newshounds use electronic mail would not mean they open each stranger's message that arrives in their inbox and it in particular does not suggest that they even bother commencing your attachments. Why? Because it is too unstable.
First of all, every person knows no longer to open an email from someone you do not know; especially if there is an attachment. This is electronic mail safety one hundred and one. Strange e-mails with attachments normally mean one element: virus. At least, it's the take of most business's firewalls and anti-virus safety systems. You might imagine you are making waves through mass e-mailing your media lists with connected News Wire, however what number of calls are you getting back? Not many, because your important electronic mail has been tossed out with the "wasser" trojan horse and people annoying "enlargement" e-mails.
So what's the solution? Reject technology and begin snail-mailing and faxing once more? No. Embrace technology and submit your press kits on line.
Now, a web press package isn't a Web web page. Don't be stressed with the aid of the time period "online." Though an internet press kit may be displayed online and present facts like a Web site, it's far virtually a virtual folder or briefcase that permits you to add and store your press substances at the Internet. Once to your on line press package folder, those documents and snap shots can be disbursed as hyperlinks - not attachments.
When you prepare your sharp, concise electronic mail pitch to the media, you certainly insert links to your clients' press kits. When the reporter clicks the link, the document may be opened and saved on their pc. It opens like an attachment, however the files themselves stay on line. Instead of piling them onto your electronic mail, you are really supplying directions (a hyperlink) to get to them. They end up part of the e-mail message, so a media outlet's virus safety system might not robotically kick it out of the device.
Virtually whatever may be uploaded to a web press kit: Press release services, high-decision photos, video and audio clips, pix and greater. Plus, due to the fact you have got manipulate over your on line press kits, you could continually make sure they're up to date.
Now you're thinking "Wow, these things sound exceptional, however I wager they are luxurious." Not necessarily. Though there are on-line press package applications available that fee into the heaps, they commonly consist of extra capabilities you don't really need and could probable in no way use. Think of the net press package marketplace because the binder or folder aisle at your favored workplace deliver keep. Sure there are binders with all forms of extras, however you skip those with the aid of for what you want and the fee you could live with.
Face it - generation is most effective going to get higher and quicker. Don't be left in its dirt looking to wave down that brown truck with your emergency in a single day press package. By going online together with your customers' press kits, you are not only making them clean to get entry to, but easy to cowl with the aid of the media. The media loves that - and so will your clients.
Three. Band Photo: The obligatory black and white band photo isn't always only a tradional leftover of bands past, however an critical a part of a expert photograph. The fantastic aspect approximately band photographs is that, when protected in a press kit, they could cross past expressing mindset due to the fact lovers like to have these signed. This is specially vital for bands who are simply beginning to flavor achievement -- a remarkable band photo encompasses the spirit of your band in a second in time. And, if for no other cause, folks that have a look at band press kits anticipate a professional band picture. Without one, you chance seeming unprofessional, inexperienced and really not hire-worthy.
Four. Business Card: People who sign tests use Rolodexes. Business playing cards match in Rolodexes. Enough said.
5. CD/DVD: EPK's (Electronic Press Kits) are hot right now; many online organizations are now supplying these. Though incredibly fee-effective, EPK's are still in large part appeared as newbie material at the professional band advertising circuit. Think approximately it: if you're a hectic station manager sifting via band press kits, why could you take the time to look forward to a CD-ROM besides up whilst you could as an alternative scan a professionally-printed band press kit to decide if you even want to pay attention to the band's cloth inside the first location. For this purpose, in case you want to acquire fulfillment you must choose a pro press kit and consist of a demo CD or DVD as a part of the package, and now not because the band press kit in its entirety.
6. Pocket Folder or Label: A professionally-printed pocket folder, whole together with your band logo and slits to maintain your business card and CD or DVD is preferrable, but no longer each band can manage to pay for pocket folders on pinnacle of the entirety that should be covered in the band press package. As a price-green opportunity, have labels printed that you may surely stick on to stock pocket folders you could pick out up at any neighborhood workplace deliver shop.
Other Considerations: If your band has issued Business Newswire or has formerly been included in media shops, protected copied clippings to illustrate which you have already been a hit on the degree. Proven professionalism can pass a long way in the direction of rounding out a honestly successful press launch.
Remember that whilst your band press kit is best one way to promote your band, it is able to also be the most crucial and impactful weapon on your band marketing arsenal. Don't skimp on this all-crucial detail, and make sure you include the six objects listed here for a band press package a good way to be remembered.
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